When We First Put It In Print
A lot has changed in the printing industry since we opened our first reprographics shop doors more than 50 years ago in Houston, Texas. From our origins as a blueprint shop with the birth name Arrow Graphics before expanding to provide color printing services as Color Reflections in Houston in the 1980s. But one thing that remains constant is the mission of our founders, Carl and Florence Magaziner: to always deliver the highest levels of quality and service possible to each and every one of our printing customers.
In the 1980s, the Magaziners passed the printing torch to son Paul, who brought in more business by expanding into the world of color printing. Paul had met Herman Cruse, inventor of the Cruse camera, while on a recent trip to Germany in the 1980s. The color camera invention would revolutionize large-format color graphics, and Paul signed on to become the exclusive distributor in North America; his first foray would be providing the services at Color Reflections – Houston. Today, Color Reflections still operates out of Houston (after a brief closing in 2015 and reopening in 2017), as well as five other cities nationwide: Hollywood, Fla.; Las Vegas, Nevada; Orlando, Fla.; Atlanta, Ga.; and Philadelphia, Pa.
All locations, each individually owned, continue to revolutionize the large-format visuals market, with work appearing in the top trade show displays across the country. Color Reflections were also pioneers in the print industry by being one of the first to apply the Lambda digital photo prints, oversize high-res scanning and dye sublimation fabric printing, making it possible to produce prints from 10 feet in size to any length imaginable.
Color Reflections here in Hollywood, Fla., opened for business in 1993, with Herb Jacobson starting on the job in 1995. Herb has since become one of the owners at the Hollywood location, where we’re now serving clients out of our bigger, current building purchased in 2003.